Sculpture Clinic
How a Spanish aesthetic surgery clinic achieved +92% conversions and AI traffic that converts 2x better than Google
Key insight
AI-referred traffic converts 2x better than Google organic traffic
Results at a Glance
Additional engagement metrics:
Results achieved over a 4-month implementation period
About Sculpture Clinic
Sculpture Clinic is an aesthetic surgery and aesthetic medicine clinic located in Spain. With a team of highly qualified medical professionals, they offer cutting-edge treatments in a sector where trust and medical authority are fundamental.
Despite their excellent offline reputation and good Google rankings, they discovered they were virtually invisible in new AI search tools like ChatGPT, Perplexity, and Claude - platforms increasingly used by potential patients to research aesthetic treatments.
Specialties
- Plastic Surgery
- Aesthetic Medicine
- Facial Treatments
The Challenge
YMYL (Your Money Your Life) Challenge
The medical-aesthetic sector is categorized as YMYL by Google and AI, requiring extremely high E-E-A-T standards. Any failure in authority or trust can be catastrophic.
The Problem
- •Good traditional SEO rankings but low visibility in AI searches
- •Large competitors dominating AI recommendations
- •Critical need to demonstrate medical authority (E-E-A-T)
- •Conversion rate below sector potential
Initial Assessment
- •Incomplete or non-existent medical schema
- •Insufficient E-E-A-T signals for YMYL sector
- •Content not optimized for AI citability
- •Multiple optimization opportunities identified
Solutions Implemented
Complete E-E-A-T Audit for YMYL
We implemented detailed medical credentials, specialist biographies with verifiable qualifications, and critical trust signals for the healthcare sector.
Specialized Medical Schema
We deployed MedicalBusiness, Physician, MedicalProcedure schema and other health sector-specific structures required by LLMs.
LLM Citability Optimization
We restructured treatment content to be easily citable by AI, with clear procedure information, recovery, and expected results.
AI Mention Tracking
Continuous monitoring of mentions in ChatGPT, Perplexity, and Claude to measure visibility and adjust strategy.
Implementation Timeline
YMYL Audit & Strategy
Comprehensive site analysis focused on medical-aesthetic sector requirements and YMYL standards.
- Complete medical site crawl
- E-E-A-T assessment for YMYL
- Medical schema audit
- Sector competitor analysis
Medical Authority Implementation
Deployment of all critical E-E-A-T optimizations and specialized medical schema.
- MedicalBusiness schema deployment
- Medical biographies with credentials
- Team pages with qualifications
- Trust badge integration
Content Optimization
Restructuring of treatment pages to maximize citability in AI responses.
- Treatment page restructuring
- Medical FAQ optimization
- Educational content improvement
Monitoring & Results
Metrics tracking, impact measurement, and continuous data-driven optimization.
- AI mention monitoring
- Conversion analysis by source
- Results documentation
AI Traffic vs Google: The Comparison
AI Traffic
4%
Conversion rate from traffic referred by ChatGPT, Perplexity, and other LLMs
Google Organic
2%
Conversion rate from traditional Google organic traffic
The result:
AI traffic converts 2x better than Google organic traffic
The Results
Key Achievements
- +92% increase in total conversions
- 2x better AI conversion rate vs Google organic
- +48% organic traffic in 4 months
- +97% engagement rate
Business Impact
- Clinic now recommended by ChatGPT and Perplexity
- Visible in aesthetic treatment queries
- Higher trust from potential patients
- Competitive advantage in healthcare AI search
“The results speak for themselves. We now appear in AI responses when patients search for aesthetic treatments, and the traffic quality is remarkably superior.”
Sculpture Clinic - Marketing Team
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